ManyChat Cost Calculator

ManyChat does not charge for messages or automations. It charges for Active Contacts: each person who interacts with your account in a billing month counts once, however many messages they send. The free plan covers 25 of them, Essential covers 250 and Pro covers 2,500. Past the allowance you pay for every extra person.

With comment-to-DM, every commenter you send a DM to becomes a contact. A Reel that asks people to comment a keyword and gets 2,000 comments is 2,000 contacts in a month, even if you only ever set up one automation. That is why the same account can cost nothing in March and a lot in April.

Each commenter is one person who comments once. If people comment several times, your real contact count is lower than the comment count, so treat the result as a ceiling. Contacts reset every billing month.

Comments grow in step with your follower count, using the monthly growth you enter. The reply share does not change ManyChat's bill, because someone who replies was already a contact. It does change how many DMs you send, which matters for tools that cap or bill by DMs.

The ManyChat figures use monthly billing. Annual billing is cheaper per month, and the table on the page shows both rates. Business and Advanced appear only as the cheapest option in a month, never as columns. The extra-contact rate on Advanced is the highest figure published, so a bill there is not understated.

If a handful of Reels drive your DMs and you stay under a few hundred contacts a month, ManyChat's free plan or Essential can be the cheaper choice, and you keep its flow builder. The bill only turns on you when volume is uneven or growing.

Flat-price tools count something else. ReelDrop counts active automations, so a Reel with ten times the comments costs the same. Some others count DMs sent, which is flat until you hit the cap. Instagram's own sending limits apply to every tool. Read what the price is based on before you read the price.

ReelDrop makes this calculator and sells the ReelDrop plans in it. Every ManyChat number and every competitor number on the page comes from the vendor's published pricing, and the month each was checked is printed next to it. If you spot a price that has changed, the vendor's page is right and ours is late.

It leaves out taxes, ManyChat add-ons, other channels such as WhatsApp or SMS, and any contact you got from outside Instagram. Those only raise ManyChat's bill.