Instagram Media Kit Generator
Turn your stats into a brand-ready one-page PDF media kit, free and in your browser, with your collab rate left out so you can negotiate it separately.
A media kit is the one-pager brands expect before any collab conversation: who you are, who follows you, and proof your content performs. Fill in your stats and this generator builds a clean PDF in your browser without a Canva account or a signup. Your collab rate is left out of the PDF on purpose, so the kit opens the conversation without anchoring the price.
Add your name, handle, and follower count to enable the download. Everything runs in your browser, and nothing you type is uploaded or stored.
How to use it
- Enter your name, handle, niche, and a 2–3 sentence bio.
- Add your core stats: followers, average views across your last 7 Reels, average likes and comments, and how often you post.
- Optionally add your audience breakdown, past brand collabs, and contact email.
- Pick an accent color that matches your personal brand.
- Review the private rate estimate on screen. It is for your negotiation prep and never appears in the PDF.
- Download the one-page PDF and attach it to your next brand pitch.
What goes in an influencer media kit?
A working media kit answers a brand manager's first three questions in under thirty seconds: who is this creator, how big and engaged is the audience, and have they done this before. That means a short bio with your niche, follower count alongside average Reel views, engagement rate, posting cadence, an audience snapshot (age, gender split, top countries), a line of past collabs, and a way to reach you. One page is the norm. Media buyers skim dozens of these, and a five-page deck reads more amateur than ambitious.
The stat brands increasingly care about most is average views, not followers. Reach on Instagram is recommendation-driven now, so a 20K account averaging 100K Reel views is a better buy than a 100K account averaging 10K. Lead with your last-7-Reels average; for most growing accounts it is the strongest number on the page.
Why leave your rate out of the media kit?
Experienced creators keep pricing out of the kit for the same reason agencies do: the right price depends on the brief. A rate printed in a PDF anchors every future negotiation, cannot flex for usage rights or exclusivity, and goes stale as your account grows. The kit's job is to prove value and start the conversation. The quote comes after you know the deliverables, timeline, and rights the brand actually wants.
That is why this tool shows your estimated rate range on screen, so you walk into the conversation knowing your number, but keeps it out of the downloadable PDF. When the brand replies with a brief, price it properly with the collab rate calculator.
Do you need a media kit as a small creator?
Yes. Arguably more than big creators do. Brands take a chance on nano and micro creators based on professionalism and engagement, and a tidy one-pager with a 5% engagement rate is exactly the evidence a junior brand manager needs to justify the spend internally. No past collabs yet? Skip that line entirely rather than padding it. A kit with three strong stats beats one with filler.
Update the kit monthly, or right after a viral spike. Sending February numbers in August reads as neglect, and your best-performing month is a sales asset with a shelf life.
Frequently asked questions
Is this media kit generator really free?
Yes. The kit is generated and downloaded entirely in your browser as a PDF. No signup, and your stats are not watermarked.
Does my data get uploaded anywhere?
No. The PDF is built locally in your browser and nothing you type is sent to a server. Only anonymous usage aggregates (follower band and engagement rate, never your name or handle) are logged.
Should I include my rates in my media kit?
Most experienced creators do not. A printed rate anchors negotiations, cannot flex for usage rights or exclusivity, and goes stale as you grow. This kit leaves your rate out; use the collab rate calculator to price each brief when it arrives.
What engagement rate should I show in my media kit?
Your real one. Brands verify. It is (average likes + comments) ÷ followers × 100, computed here automatically. Anything above 3% is strong for an account over 10K, and above 6% is excellent. If yours is lower, lead with average Reel views instead.
How often should I update my media kit?
Monthly, or immediately after a strong month. Because this generator is free and takes two minutes, regenerating with fresh last-7-Reels numbers before each pitch is realistic in a way a designed Canva kit rarely is.
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