Read your Instagram analytics

Click Analytics in the left sidebar. The date button at the top right sets the range for every tab: Last 7 days, Last 14 days, Last 30 days (the default) or Last 90 days under Quick ranges, or any start and end date on the calendar.

Instagram keeps account insights for 90 days, so the Audience tab trims a longer range to the last 90 days and says so. Posts have no such limit.

The four tiles at the top are Followers, Reach, Views and Engagement. The Followers pill is the net change over the whole range. The other three compare the most recent half of the range with the half before it, in whole days: on 30 days, the last 15 days against the 15 before, and on 7 days the last 3 against the 3 before. The line under the tiles says which.

Further down are Next best move, the Reach chart, Top posts and Top stories ranked by engagement, Top posts by bio link taps, When to post, Formats and Hashtags. Engagement is likes, comments, saves and shares divided by reach.

Plan holds This week's game plan, Last week vs plan, Keep the streak alive, Badges, and What's working, what's not, which gives each format a verdict: Double down, Maintain, Underused or Ease off.

The verdicts rebuild on their own every few hours. After a busy week, click Refresh in that panel to rebuild them now.

Choose All, Reels, Carousels, Photos or Trial reels, then Cards or List. In List, click a column header to sort by it.

A post with an IG badge was published from the Instagram app rather than through ReelDrop. Vs average is the post's views against the average for its format in the range, so 2.5× avg is two and a half times your usual. Watch time appears on reels only.

Audience shows Followers, Recent vs previous, When your followers are online, Age and gender, Top cities, Top countries and Engaged audience.

Below 100 followers, Instagram withholds demographics, daily follower counts and online hours, and the tab says how many followers are left to go. On a newly connected account they can take a few days to appear.

Open Media kit. Pick a market and a niche to see Suggested collab rates. Under Media kit PDF, choose a theme and fill in Short bio, Audience line, Contact email for brands and Brands you've worked with if you want them on the page; Write it for me drafts the bio.

Click Download media kit PDF. The preview beside the form is the PDF itself, and the rates are never in it. On Starter and Influencer the tab shows Upgrade to Creator instead.

Open Settings, then Notifications. The weekly stats switch is the Monday digest, monthly stats is the one on the 1st, plan reminders are the nudges when a slot in your plan is empty, and milestones are the follower and views cards.

Every digest also has an Unsubscribe link at the bottom, which stops that kind of email and nothing else.